Smilansky, Shaz.
Experiential marketing a practical guide to interactive brand experiences / [electronic resource] : Shaz Smilansky. - London ; Philadelphia : Kogan Page, 2009. - vi, 264 p. : ill.
Includes bibliographical references (p. [258]-259) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Target marketing.
Electronic books.
HF5415.1255 / .S55 2009eb
658.8/27
Experiential marketing a practical guide to interactive brand experiences / [electronic resource] : Shaz Smilansky. - London ; Philadelphia : Kogan Page, 2009. - vi, 264 p. : ill.
Includes bibliographical references (p. [258]-259) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Target marketing.
Electronic books.
HF5415.1255 / .S55 2009eb
658.8/27