Mooij,Marieke.
Global marketing and advertising - understanding cultural paradoxes. - London : Sage Publications, 1997. - index, 316p. ; cm.
0803959702
Target Marketing--Cross Cultural.
HF5415.127(R)
Global marketing and advertising - understanding cultural paradoxes. - London : Sage Publications, 1997. - index, 316p. ; cm.
0803959702
Target Marketing--Cross Cultural.
HF5415.127(R)