IUKL Library
Griffin, Jill.

Customer winback how to recapture lost customers and keep them loyal / [electronic resource] : Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers. - 1st ed. - San Francisco : Jossey-Bass, c2001. - xxii, 314 p. : ill. - The Jossey-Bass business & management series . - Jossey-Bass business & management series. .

Includes bibliographical references (p. 291-301) and indexes.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Customer loyalty.
Customer services.
Customer relations.


Electronic books.

HF5415.5 / .G753 2001eb

658.8/12
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