Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm. - 2nd ed. - Boston : McGraw Hill Higher Education, 2000. - 620p. : index ; 26 cm.
9780071169943 (softcover) 9780072312218 (hardcover)
Marketing.
Service Industries--Marketing.
Customer Services.
HD9980.Z48 2000
Services marketing : integrating customer focus across the firm. - 2nd ed. - Boston : McGraw Hill Higher Education, 2000. - 620p. : index ; 26 cm.
9780071169943 (softcover) 9780072312218 (hardcover)
Marketing.
Service Industries--Marketing.
Customer Services.
HD9980.Z48 2000