Moutinho, Luiz.
Problems in marketing applying key concepts and techniques / [electronic resource] : Luiz Moutinho & Charles Chien. - 2nd ed. - Los Angeles : Sage Publications, 2008. - xiii, 322 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Electronic books.
HF5415 / .M67 2008eb
658.8
Problems in marketing applying key concepts and techniques / [electronic resource] : Luiz Moutinho & Charles Chien. - 2nd ed. - Los Angeles : Sage Publications, 2008. - xiii, 322 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Electronic books.
HF5415 / .M67 2008eb
658.8