Allen, Cliff, 1948-
One-to-one web marketing build a relationship marketing strategy one customer at a time / [electronic resource] : Cliff Allen, Deborah Kania, Beth Yaeckel. - 2nd ed. - New York : John Wiley, 2001. - xv, 351 p. : ill.
"Wiley computer publishing". Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Market segmentation.
Web sites--Design.
Internet advertising.
Electronic books.
HF5415.1265 / .A419 2001ebeb
658.8/4
One-to-one web marketing build a relationship marketing strategy one customer at a time / [electronic resource] : Cliff Allen, Deborah Kania, Beth Yaeckel. - 2nd ed. - New York : John Wiley, 2001. - xv, 351 p. : ill.
"Wiley computer publishing". Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Market segmentation.
Web sites--Design.
Internet advertising.
Electronic books.
HF5415.1265 / .A419 2001ebeb
658.8/4