Hough, Douglas E.
Irrationality in health care what behavioral economics reveals about what we do and why / [electronic resource] : Douglas E. Hough. - Stanford, Calif. : Stanford Economics and Finance, an imprint of Stanford University Press, 2013. - xvii, 291 p. : ill.
Includes bibliographical references and index.
What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Medical economics--United States.
Medical care--United States.
Health behavior--United States.
Economics--Psychological aspects.
Electronic books.
RA410.53 / .H669 2013eb
338.4/73621
Irrationality in health care what behavioral economics reveals about what we do and why / [electronic resource] : Douglas E. Hough. - Stanford, Calif. : Stanford Economics and Finance, an imprint of Stanford University Press, 2013. - xvii, 291 p. : ill.
Includes bibliographical references and index.
What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Medical economics--United States.
Medical care--United States.
Health behavior--United States.
Economics--Psychological aspects.
Electronic books.
RA410.53 / .H669 2013eb
338.4/73621