IUKL Library
Franses, Philip Hans, 1963-

Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap. - Cambridge, UK ; New York : Cambridge University Press, 2001. - xiii, 206 p. : ill.

Includes bibliographical references (p. 196-201) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Marketing research--Mathematical models.


Electronic books.

HF5415.2 / .F714 2001eb

658.8/3/015118
The Library's homepage is at http://library.iukl.edu.my/.