Desai, Philly.
Methods beyond interviewing in qualitative market research [electronic resource] / Philly Desai. - London ; Thousand Oaks, CA : Sage, 2002. - xv, 136 p. - Qualitative market research ; 3 .
Includes bibliographical references (p. [128]-133) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Qualitative research.
Electronic books.
HF5415.2 / .D47 2002eb
Methods beyond interviewing in qualitative market research [electronic resource] / Philly Desai. - London ; Thousand Oaks, CA : Sage, 2002. - xv, 136 p. - Qualitative market research ; 3 .
Includes bibliographical references (p. [128]-133) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Qualitative research.
Electronic books.
HF5415.2 / .D47 2002eb