Brand management [electronic resource] /
guest editors: Leslie de Chematony ... [et. al.].
- Bradford : Emerald, 2008.
- p. 531-712.
- European journal of marketing ; v. 42, no. 5/6 .
- European journal of marketing ; v. 42, no. 5/6. .
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)--Management.
Marketing.
Electronic books.
HF5415.1255 / .B736 2008eb
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)--Management.
Marketing.
Electronic books.
HF5415.1255 / .B736 2008eb