Moutinho, Luiz.
Quantitative modelling in marketing and management [electronic resource] / by Luiz Moutinho, Kun-Huang Huarng. - Singapore ; Hackensack, N.J. : World Scientific, c2013. - xxvi, 503 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Management--Mathematical models.
Marketing--Mathematical models.
Electronic books.
HD30.25 / .M68 2012eb
Quantitative modelling in marketing and management [electronic resource] / by Luiz Moutinho, Kun-Huang Huarng. - Singapore ; Hackensack, N.J. : World Scientific, c2013. - xxvi, 503 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Management--Mathematical models.
Marketing--Mathematical models.
Electronic books.
HD30.25 / .M68 2012eb