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IUKL Library
Marketing strategies and practices in the contemporary environment / guest editors, Dr. Christos Sarmaniotis and Dr. Eugenia Wickens. - 1 online resource (109 pages) : illustrations, charts, tables. - Marketing Intelligence & Planning, Volume 32, Number 2 0263-4503 ; .

Includes bibliographical references.

9781783509584 (e-book)


Marketing--Congresses.
Marketing--Finance.


Electronic books.

HF5411 / .M375 2014eb

658.8
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