Khan, Matin A.
Consumer behaviour and advertising management [electronic resource] / Matin Khan. - New Delhi : New Age International (P) Ltd., Publishers, c2006. - xv, 374 p. : ill.
Includes index.
pt. 1. Consumer behaviour -- pt. 2. Advertising management.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Advertising--Management.
Electronic books.
HF5415.32 / .K43 2006eb
Consumer behaviour and advertising management [electronic resource] / Matin Khan. - New Delhi : New Age International (P) Ltd., Publishers, c2006. - xv, 374 p. : ill.
Includes index.
pt. 1. Consumer behaviour -- pt. 2. Advertising management.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Advertising--Management.
Electronic books.
HF5415.32 / .K43 2006eb