IUKL Library
Qualitative marketing research [electronic resource] / David Carson ... [el al.]. - London ; Thousand Oaks, Calif. : SAGE, 2001. - xii, 239 p. : ill.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Qualitative research.
Marketing research.


Electronic books.

HF5415.2 / .Q328 2001eb

658.8/3
The Library's homepage is at http://library.iukl.edu.my/.