IUKL Library
Friedman, Monroe.

Consumer boycotts effecting change through the marketplace and the media / [electronic resource] : Monroe Friedman. - New York : Routledge, 1999. - xix, 284 p.

Includes bibliographical references (p. [263]-274) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Consumer behavior.
Boycotts.
Consumer satisfaction.
Consumer complaints.


Electronic books.

HF5415.32 / .F75 1999eb

381/.3
The Library's homepage is at http://library.iukl.edu.my/.