King, Stephen, 1931-2006.
A master class in brand planning the timeless works of Stephen King / [electronic resource] : edited by Judie Lannon, Merry Baskin. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007. - xliii, 351 p. : ill.
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)--Management.
New products.
Brand name products.
Advertising--Management.
Marketing research.
Electronic books.
HF5415.1255 / .K56 2007eb
658.8/27
A master class in brand planning the timeless works of Stephen King / [electronic resource] : edited by Judie Lannon, Merry Baskin. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007. - xliii, 351 p. : ill.
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)--Management.
New products.
Brand name products.
Advertising--Management.
Marketing research.
Electronic books.
HF5415.1255 / .K56 2007eb
658.8/27