Legorburu, Gaston.
Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography. - 1 online resource (258 pages) : illustrations
Includes bibliographical references and index.
9781118871348 (e-book)
Advertising.
Storytelling.
Branding (Marketing)
Electronic books.
HF5823 / .L446 2014eb
659.1
Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography. - 1 online resource (258 pages) : illustrations
Includes bibliographical references and index.
9781118871348 (e-book)
Advertising.
Storytelling.
Branding (Marketing)
Electronic books.
HF5823 / .L446 2014eb
659.1