Gibbs, Richard, 1955-
Strategic alliances & marketing partnerships gaining competitive advantage through collaboration and partnering / [electronic resource] : Strategic alliances and marketing partnerships Richard Gibbs and Andrew Humphries. - London ; Philadelphia : Kogan Page, 2009. - xii, 235 p. : ill., plans ; 25 cm.
Includes bibliographical references (p. [227]-228) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA8C6450 bnb
Uk
Strategic alliances (Business)
Relationship marketing.
Marketing.
Electronic books.
HD69.S8 / G53 2009eb
658/.046
Strategic alliances & marketing partnerships gaining competitive advantage through collaboration and partnering / [electronic resource] : Strategic alliances and marketing partnerships Richard Gibbs and Andrew Humphries. - London ; Philadelphia : Kogan Page, 2009. - xii, 235 p. : ill., plans ; 25 cm.
Includes bibliographical references (p. [227]-228) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA8C6450 bnb
Uk
Strategic alliances (Business)
Relationship marketing.
Marketing.
Electronic books.
HD69.S8 / G53 2009eb
658/.046