Abrahams, David, 1953-
Brand risk adding risk literacy to brand management / [electronic resource] : by David Abrahams. - Aldershot, England ; Burlington, VT : Ashgate Pub., c2008. - x, 212 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Marketing--Risk management.
Electronic books.
HF5415.1255 / .A27 2008eb
658.8/27
Brand risk adding risk literacy to brand management / [electronic resource] : by David Abrahams. - Aldershot, England ; Burlington, VT : Ashgate Pub., c2008. - x, 212 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Marketing--Risk management.
Electronic books.
HF5415.1255 / .A27 2008eb
658.8/27