IUKL Library
Jansson-Boyd, Cathrine V.

Consumer psychology [electronic resource] / Cathrine V. Jansson-Boyd. - Maidenhead : Open University Press, c2010. - xi, 258 p. : ill.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Consumer behavior--Psychological aspects.
Consumers--Psychology.


Electronic books.

HF5415.32 / .J36 2010eb

658.8342
The Library's homepage is at http://library.iukl.edu.my/.