McDonald, Malcolm.
Market segmentation how to do it and how to profit from it / [electronic resource] : Malcolm McDonald and Ian Dunbar. - Rev. 4th ed. - Chichester : John Wiley & Sons, Ltd., 2012. - xxi, 490 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Market segmentation.
Electronic books.
HF5415.127 / .M33 2012eb
Market segmentation how to do it and how to profit from it / [electronic resource] : Malcolm McDonald and Ian Dunbar. - Rev. 4th ed. - Chichester : John Wiley & Sons, Ltd., 2012. - xxi, 490 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Market segmentation.
Electronic books.
HF5415.127 / .M33 2012eb