Market orientation transforming food and agribusiness around the customer / [electronic resource] :
edited by Adam Lindgreen ... [et al.].
- Burlington, VT : Gower, c2010.
- xxxi, 360 p.
- Food and agricultural marketing .
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Agricultural industries--Management.
Food industry and trade--Management.
Farm produce--Marketing.
Marketing research.
Electronic books.
HD9000.5 / .M353 2010eb
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Agricultural industries--Management.
Food industry and trade--Management.
Farm produce--Marketing.
Marketing research.
Electronic books.
HD9000.5 / .M353 2010eb