Schaffer, Neal.
Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer. - 1 online resource (226 pages)
Includes index.
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
9781118756638 (e-book)
Branding (Marketing)
Customer relations.
Information technology--Management.
Social media.
Electronic books.
HF5415.1255 / .S334 2013eb
658.8/72
Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer. - 1 online resource (226 pages)
Includes index.
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
9781118756638 (e-book)
Branding (Marketing)
Customer relations.
Information technology--Management.
Social media.
Electronic books.
HF5415.1255 / .S334 2013eb
658.8/72