IUKL Library
Fisher, Patricia H.

Blueprint for your library marketing plan a guide to help you survive and thrive / [electronic resource] : by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller. - Chicago : American Library Association, 2006. - xi, 135 p.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Libraries--Marketing.--United States
Libraries--Public relations--United States.
Library planning--United States.
Strategic planning--United States.


Electronic books.

Z716.3 / .F57 2006eb

021.7
The Library's homepage is at http://library.iukl.edu.my/.