Sterne, Jim, 1955-
Social media metrics how to measure and optimize your marketing investment / [electronic resource] : Jim Sterne. - Hoboken, N.J. : Wiley, c2010. - xxxi, 240 p.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Social media--Economic aspects.
Marketing research.
Online social networks--Economic aspects.
Electronic books.
HF5415.1265 / .S7419 2010eb
658.8/72
Social media metrics how to measure and optimize your marketing investment / [electronic resource] : Jim Sterne. - Hoboken, N.J. : Wiley, c2010. - xxxi, 240 p.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Social media--Economic aspects.
Marketing research.
Online social networks--Economic aspects.
Electronic books.
HF5415.1265 / .S7419 2010eb
658.8/72