The psychology of marketing cross-cultural perspectives / [electronic resource] :
Gerhard Raab ... [et al.].
- Burlington, VT : Gower, 2010.
- xviii, 393 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Psychological aspects.
Consumer behavior--Psychological aspects.
Consumers' preferences--Cross-cultural studies.
Electronic books.
HF5415 / .P734 2010eb
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Psychological aspects.
Consumer behavior--Psychological aspects.
Consumers' preferences--Cross-cultural studies.
Electronic books.
HF5415 / .P734 2010eb