Open innovation : new product development essentials from the PDMA /
edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin ; cover design, C. Wallace.
- 1 online resource (386 pages) : illustrations, graphs, tables
Includes bibliographical references at the end of each chapters and index.
9781118770788 (e-book)
New products--Management.
Product management.
Electronic books.
HF5415.153 / .O64 2014eb
658.5/75
Includes bibliographical references at the end of each chapters and index.
9781118770788 (e-book)
New products--Management.
Product management.
Electronic books.
HF5415.153 / .O64 2014eb
658.5/75