Schultz, Mike, 1974-
Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / [electronic resource] : Mike Schultz, John E. Doerr, and Lee W. Frederiksen. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, Inc., 2013. - xv, 352 p. : ill.
Includes index.
pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Service industries--Marketing.
Branding (Marketing)
Marketing.
Electronic books.
HD9980.5 / .S357 2013eb
658.8
Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / [electronic resource] : Mike Schultz, John E. Doerr, and Lee W. Frederiksen. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, Inc., 2013. - xv, 352 p. : ill.
Includes index.
pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Service industries--Marketing.
Branding (Marketing)
Marketing.
Electronic books.
HD9980.5 / .S357 2013eb
658.8