Grigsby, Mike,
Marketing analytics : a practical guide to real marketing science / Mike Grigsby. - 1 online resource (248 pages) : illustrations, tables, graphs. - Marketing Science Series .
Includes bibliographical references and index.
9780749474188 (e-book)
Marketing research.
Marketing.
Electronic books.
HF5415.2 / .G754 2015eb
658.8/3
Marketing analytics : a practical guide to real marketing science / Mike Grigsby. - 1 online resource (248 pages) : illustrations, tables, graphs. - Marketing Science Series .
Includes bibliographical references and index.
9780749474188 (e-book)
Marketing research.
Marketing.
Electronic books.
HF5415.2 / .G754 2015eb
658.8/3