Britton, Matthew,
Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio. - 1 online resource (321 pages) : illustrations
Includes index.
9781118982525 (e-book)
Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults--Attitudes.
Young adults--Conduct of life.
Electronic books.
HF5415.332.Y66 / .B758 2015eb
658.8343
Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio. - 1 online resource (321 pages) : illustrations
Includes index.
9781118982525 (e-book)
Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults--Attitudes.
Young adults--Conduct of life.
Electronic books.
HF5415.332.Y66 / .B758 2015eb
658.8343