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IUKL Library
Handbook event market China / edited by Helmut Schw�agermann, Peter Mayer and Ding Yi. - 1 online resource (432 pages) : illustrations (some color)

Includes bibliographical references.

9783110366778 (e-book)


Special events--Marketing--China.


Electronic books.

HM263 / .H363 2016eb

394.2
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