IUKL Library
Sport, media, culture global and local dimensions / [electronic resource] : editors, Alina Bernstein, Neil Blain. - London ; Portland, Or. : F. Cass, 2003. - viii, 263 p. : ill. - Sport in the global society, 1368-9789 .

Includes bibliographical references and index.

Sport and the media : the emergence of a major research field / Alina Bernstein and Neil Blain -- The Olympic Games : twenty-first century challenges as a global media event / Nancy K. Rivenburgh -- What's in a name? : Muhammad Ali and the politics of cultural identity / Amir Saeed -- From pig's bladders to Ferraris : media discourses of masculinity and morality in obituaries of Stanley Matthews / Garry Whannel -- New media sport / Raymond Boyle and Richard Haynes -- Meeting the industry : an interview with Alex Gilady and Alina Bernstein -- Attribution of failure : Hans-Joerg Stiehler and a German soccer story / Mirko Marr -- "Witches of our age" : women ultras, Italian football, and the media / Rinella Cere -- "We got next" : images of women in television commercials during the inaugural WNBA season / Stanley T. Wearden and Pamela J. Creedon -- Fitba crazy? : Saturday Super Scoreboard and the dialectics of political debate / Hugh O'Donnell -- Beyond "media culture" : sport as dispersed symbolic activity / Neil Blain.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Mass media and sports--Cross-cultural studies.
Sports--Social aspects--Cross-cultural studies.


Electronic books.

GV742 / .S663 2003eb

070.4/49796
The Library's homepage is at http://library.iukl.edu.my/.