Adubato, Steve.
You are the brand [electronic resource] / Steve Adubato. - New Brunswick, NJ : Rutgers University Press, c2011. - xiv, 234 p.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Branding (Marketing)--Case studies.
Electronic books.
HF5415.1255 / .A38 2011
658.8/27
You are the brand [electronic resource] / Steve Adubato. - New Brunswick, NJ : Rutgers University Press, c2011. - xiv, 234 p.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Branding (Marketing)--Case studies.
Electronic books.
HF5415.1255 / .A38 2011
658.8/27