Dickson, Peter R.
Marketing management. - Fort Worth : Dryden Press, 1998. - 813p., index, ill. ; cm.
0030177421
Marketing--Management.
HF5415.D554
Marketing management. - Fort Worth : Dryden Press, 1998. - 813p., index, ill. ; cm.
0030177421
Marketing--Management.
HF5415.D554