Bodea, Tudor.
Pricing segmentation and analytics [electronic resource] / Tudor Bodea and Mark Ferguson. - 1st ed. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. - 1 electronic text (160 p.) : digital file. - Marketing strategy collection, 2150-9662 . - Marketing strategy collection. .
Includes bibliographical references (p. 147-151) and index.
1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606492581 (electronic bk.)
10.4128/9781606492581 doi
2 BEP
Pricing.
Revenue management.
Market segmentation.
Segmentation revenue management price optimization price elasticity promotions pricing
Electronic books.
HF5416.5 / .B636 2012
658.816
Pricing segmentation and analytics [electronic resource] / Tudor Bodea and Mark Ferguson. - 1st ed. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. - 1 electronic text (160 p.) : digital file. - Marketing strategy collection, 2150-9662 . - Marketing strategy collection. .
Includes bibliographical references (p. 147-151) and index.
1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606492581 (electronic bk.)
10.4128/9781606492581 doi
2 BEP
Pricing.
Revenue management.
Market segmentation.
Segmentation revenue management price optimization price elasticity promotions pricing
Electronic books.
HF5416.5 / .B636 2012
658.816