Peter, J. Paul.
Marketing management : knowledge and skills. - 6th ed. - Boston : Irwin, 2000. - 6th ed. 876p., index, glossary, ill. ; cm.
007118130X
Marketing--Management.
HF5415.13.P479
Marketing management : knowledge and skills. - 6th ed. - Boston : Irwin, 2000. - 6th ed. 876p., index, glossary, ill. ; cm.
007118130X
Marketing--Management.
HF5415.13.P479