Value creation in the pharmaceutical industry : the critical path to innovation /
edited by Alexander Schuhmacher, Markus Hinder and Oliver Gassmann.
- 1 online resource (542 pages) : illustrations, tables, graphs
Includes bibliographical references at the end of each chapters and index.
9783527693412 (e-book) 9783527693436 (e-book)
Pharmaceutical industry--Technological innovations.
Pharmaceutical industry.
Electronic books.
HD9665.5 / .V354 2016
338.476151
Includes bibliographical references at the end of each chapters and index.
9783527693412 (e-book) 9783527693436 (e-book)
Pharmaceutical industry--Technological innovations.
Pharmaceutical industry.
Electronic books.
HD9665.5 / .V354 2016
338.476151