Beller, Ken.
The consistent consumer predicting future behavior through lasting values / [electronic resource] : Ken Beller, Steve Weiss, and Louis Patler. - Chicago, IL : Dearborn Trade Pub., c2005. - xiv, 255 p. : ill.
Includes indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Consumer profiling.
Electronic books.
HF5415.32 / .B45 2005
The consistent consumer predicting future behavior through lasting values / [electronic resource] : Ken Beller, Steve Weiss, and Louis Patler. - Chicago, IL : Dearborn Trade Pub., c2005. - xiv, 255 p. : ill.
Includes indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Consumer profiling.
Electronic books.
HF5415.32 / .B45 2005