Eechambadi, Naras.
High performance marketing bringing method to the madness of marketing / [electronic resource] : Naras Eechambadi. - Chicago : Dearborn Trade Pub., 2005. - xvi, 271 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Communication in marketing.
Electronic books.
HF5415 / .E39 2005
658.8
High performance marketing bringing method to the madness of marketing / [electronic resource] : Naras Eechambadi. - Chicago : Dearborn Trade Pub., 2005. - xvi, 271 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Communication in marketing.
Electronic books.
HF5415 / .E39 2005
658.8