Lipe, Jay B.
Stand out from the crowd secrets to crafting a winning company identity / [electronic resource] : Jay Lipe. - Chicago : Kaplan Pub., 2006. - viii, 263 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Corporate image.
Marketing--Management.
Electronic books.
HD59.2 / .L57 2006
659.2
Stand out from the crowd secrets to crafting a winning company identity / [electronic resource] : Jay Lipe. - Chicago : Kaplan Pub., 2006. - viii, 263 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Corporate image.
Marketing--Management.
Electronic books.
HD59.2 / .L57 2006
659.2