Grossklaus, Ranier H. G.
Praxisbuch Produktmanagement Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl / [electronic resource] : Rainer H.G. Grossklaus. - M�unchen : Mi, 2009. - 415 p. : ill., port.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Product management.
Marketing--Management.
Electronic books.
HF5415.15 / .G76 2009
Praxisbuch Produktmanagement Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl / [electronic resource] : Rainer H.G. Grossklaus. - M�unchen : Mi, 2009. - 415 p. : ill., port.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Product management.
Marketing--Management.
Electronic books.
HF5415.15 / .G76 2009