IUKL Library
New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi. - 1 online resource (225 pages) : illustrations. - Key Issues in Marketing Management . - Key issues in marketing management. .

Includes bibliographical references at the end of each chapters and index.

9780203722381 (e-book)


Internet marketing.
Social media.


Electronic books.

HF5415.1265 / .N49 2012

658.872
The Library's homepage is at http://library.iukl.edu.my/.