IUKL Library
Murray, Kyle B. 1973-

The retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray. - 1 online resource (244 pages)

Includes bibliographical references and index.

9781442696488 (e-book)


Retail trade.
Marketing.


Electronic books.

HF5429 / .M877 2013

658.8/7
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