IUKL Library
Miller, Laura J.

Reluctant capitalists bookselling and the culture of consumption / [electronic resource] : Laura J. Miller. - Chicago : University of Chicago Press, 2006. - x, 316 p. ; 24 cm.

Includes bibliographical references (p. 283-297) and index.

Commercial culture and its discontents -- From dry goods merchant to Internet mogul : bookselling through American history -- Providing for the sovereign consumer : selecting and recommending books -- Designing the bookstore for the standardized consumer -- Serving the entertained consumer : the multifunction bookstore -- Bargaining with the rational consumer : selling the low-cost book -- The revolt of the retailers : independent bookseller activism -- Pursuing the citizen-consumer : consumption as politics.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Booksellers and bookselling--United States.
Bookstores--United States.
Books--Purchasing--United States.
Books and reading--United States.
Consumption (Economics)--Social aspects--United States.
Consumer behavior--United States.


Electronic books.

Z471 / .M64 2006eb

381/.45002/0973
The Library's homepage is at http://library.iukl.edu.my/.