Jain, Subhash C.
Marketing planning & strategy. - Ohio : South Western, 1999. - 6th ed. 925p., index. ; cm.
Marketing--Management.
HF5145.13.J25
Marketing planning & strategy. - Ohio : South Western, 1999. - 6th ed. 925p., index. ; cm.
Marketing--Management.
HF5145.13.J25