IUKL Library
Heyman, Jay H., 1939-

All you need is a good idea! how to create marketing messages that actually get results / [electronic resource] : Jay H. Heyman. - Hoboken, N.J. : Wiley, c2008. - xxix, 236 p. ; 24 cm.

Includes index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.





GBA847894 bnb

Uk


Marketing.
Advertising.
Small business marketing.


Electronic books.

HF5415 / .H449 2008eb

658.8
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