IUKL Library
Politicking online the transformation of election campaign communications / [electronic resource] : edited by Costas Panagopoulos. - New Brunswick, NJ : Rutgers University Press, 2009. - viii, 302 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Technology and the modern political campaign : the digital pulse of the 2008 campaigns / Costas Panagopoulos -- The technological development of candidate websites : how and why candidates use web innovations / James N. Druckman, Martin J. Kifer, and Michael Parkin -- Closing gaps, moving hurdles : candidate web site communication in the 2006 campaigns for Congress / Girish J. "Jeff" Gulati and Christine B. Williams -- Trickle-down technology? The use of computing and network technology in state legislative campaigns / Chapman Rackaway -- Do campaign websites really matter in electoral civic engagement? Empirical evidence from the 2004 and 2006 post-election tracking survey / Hun Myoung Park and James L. Perry -- Clicking for cash : campaigns, donors, and the emergence of online fundraising / Costas Panagopoulos and Daniel Bergan -- The impact of email campaigns on voter mobilization : evidence from a field experiment / David W. Nickerson -- Mobilizing the mobiles : text messaging and turnout / Allison Dale and Aaron Strauss -- Online political advertising / Michael Cornfield and Kate Kaye -- "Under construction" : weblog campaigning in the German Bundestag election 2005 / Steffen Albrecht, Maren L�ubcke, Rasco Hartig-Perschke -- Mobile democracy : text messages, voter turnout, and the 2004 Spanish general election / Sandra L. Su�arez -- Bloggers at the gates : Ned Lamont, blogs, and the rise of insurgent candidates / Kevin A. Pirch -- Voters, MySpace, and YouTube : the impact of alternative communication channels on the 2006 election cycle and beyond / Vassia Gueorguieva -- "Friend" the president : Facebook and the 2008 presidential election / Allison Slotnick -- The political impact of Facebook : evidence from the 2006 elections and the 2008 nomination contest / Christine B. Williams and Girish J. "Jeff" Gulati -- Conclusion / Costas Panagopoulos.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Internet in political campaigns.
Political campaigns--Effect of technological innovations on.
Elections--Effect of technological innovations on.
Information technology.
Telecommunication.


Electronic books.

JF2112.C3 / P66 2009eb

324.7/302854678
The Library's homepage is at http://library.iukl.edu.my/.