Kotler, Philip.
Principles of marketing. Philip Kotler, Gary Armstrong. - 7th ed. - Englewood Cliffs : Prentice Hall, 1996. - xviii,712,[49]p ; 28 cm.
Includes bibliographical references.
0132286858
Marketing.
HF5415.K87
Principles of marketing. Philip Kotler, Gary Armstrong. - 7th ed. - Englewood Cliffs : Prentice Hall, 1996. - xviii,712,[49]p ; 28 cm.
Includes bibliographical references.
0132286858
Marketing.
HF5415.K87