Kotler, Philip.
Principles of marketing. Philip Kotler, Gary Armstrong. - New Jersey : Prentice Hall, 2001. - xv, 785, [55] p. in various pagings : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references.
0130283290
Marketing.
HF5415.K87
Principles of marketing. Philip Kotler, Gary Armstrong. - New Jersey : Prentice Hall, 2001. - xv, 785, [55] p. in various pagings : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references.
0130283290
Marketing.
HF5415.K87