Gloor, Peter A. 1961-
Coolhunting chasing down the next big thing / [electronic resource] : Cool hunting Peter A. Gloor and Scott M. Cooper. - New York : AMACOM, c2007. - xvii, 236 p. : ill. ; 24 cm.
Includes bibliographical references (p. [223]-230) and index.
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Creative ability in business.
Technological innovations--Management.
Social networks--Research.
Data mining.
Group decision making.
Electronic books.
HD53 / .G55 2007eb
658.4/72
Coolhunting chasing down the next big thing / [electronic resource] : Cool hunting Peter A. Gloor and Scott M. Cooper. - New York : AMACOM, c2007. - xvii, 236 p. : ill. ; 24 cm.
Includes bibliographical references (p. [223]-230) and index.
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Creative ability in business.
Technological innovations--Management.
Social networks--Research.
Data mining.
Group decision making.
Electronic books.
HD53 / .G55 2007eb
658.4/72